Jul 04 2008
MPG North America wins Jones Apparel account
NEW YORK, June 30 (Reuters) - Media buying agency MPG North America said on Monday it has won Jones Apparel Group Inc’s (JNY.N: Quote, Profile, Research, Stock Buzz) media planning and buying account.
MPG did not disclose how much it anticipates Jones will spend, but said the clothing, footwear and accessories designer and marketer spent about $30 million on media last year, citing data from TNS Media Intelligence.
Its brands include Nine West, Anne Klein, Bandolino and Joan & David.
MPG is owned by France’s Havas (EURC.PA: Quote, Profile, Research, Stock Buzz).
(Reporting by Robert MacMillan)
http://www.appareltextile-china.com/
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